A new exhibition project dedicated to contemporary art, conceived as an essential, direct, and concentrated format: a single wall, a single artist, for a single week.

Wall was conceived as a curatorial and critical device that places the artwork and the viewer’s gaze at its core, reducing context to a minimum in order to amplify the experience.

Each week, the gallery’s main wall is entrusted to a different artist, invited to engage with a precise and highly visible space. Not a traditional exhibition, but a visual stance: a focused intervention designed to be observed, crossed, and discussed.

The public is encouraged to return, to follow the rhythm of the calendar, and to measure their gaze over time. Wall is an agile platform, open to both emerging artists and established practitioners, provided that the proposed project is able to engage incisively with the space and with the short temporal span of the exhibition. Through Wall, Kou Gallery strengthens its vocation as a place of experimentation and an observatory on the contemporary, offering a format that combines accessibility, rigor, and continuity.

The evaluation system and the selected artwork

A central element of the Wall project is the active involvement of the public, which takes place at a specific and shared moment: the vernissage. It is during the opening that visitors are invited to take part in the evaluation system, transforming the exhibition opening into an opportunity for direct and immediate exchange.

The assessment is collected through a digital system that presents each visitor with five direct questions, designed to stimulate an instinctive yet conscious reflection on the artwork, its relationship with the space, and the overall perceptual experience. The responses are processed in real time and summarized on the gallery’s central monitor, making the process transparent and shared.

This is not a competition nor a technical vote, but a listening tool that returns to the artist a collective reading of their intervention, enhancing the participatory dimension of the project.

At the end of the vernissage, one voter is randomly selected from among all participants in the evaluation and is awarded a small artwork by the artist, specifically chosen and different from those displayed on the wall. A symbolic and concrete gesture that strengthens the bond between artist and audience and underscores the value of presence and participation.

In this way, Wall takes shape as a shared and living experience, in which the viewer is not a mere observer but an active part of a process that unites vision, judgment, and relationship.